Sanitarium's Good Start Breakfast Club program works through partnerships with Foodbank Australia, Kickstart for Kids and the Australian Red Cross to offer a healthy breakfast and nutrition education to thousands of school kids in areas of greatest need around Australia.

Since 2001, Sanitarium's Good Start Breakfast Club Program has partnered with  key organisations that are on the ground, day in and day out delivering food to some of Australia's most disadvantaged communities. We work closely with Foodbank Australia to support 1,900 breakfast clubs around the country, we support 350 breakfast clubs across South Australia through the Kickstart for Kids program and food literacy programs through the Australian Red Cross. Beyond Australia, we support the Kickstart for breakfast program in New Zealand and the Weet-Bix Breakfast Program in Fiji run by the CJ Patel Group. The clubs are about more than a healthy start to the day – they also offer a safe and welcoming environment and the chance for adults to model healthy eating and good hygiene.

Sanitarium believes in genuinely caring for and serving others. It's at the very core of what we do and for over 120 years Sanitarium has cared for and served others to make a real and lasting difference in local communities. In particular, we want every child to get a good start to their day, and so we have supported the Good Start Breakfast Club program since 2001 with funding and our products.