Sanitarium pledges one million serves of Weet-Bix to FoodFight
Media release - 1 August 2016
Sanitarium Health & Wellbeing has announced a major pledge of one million serves of Weet-Bix™ to Foodbank, Australia's largest non-profit food relief organisation.
The offering, Sanitarium’s largest single donation to any food relief charity, represents our commitment to Foodbank's Food Fight campaign, a month-long initiative which aims to fight hunger in Australia by delivering food relief to thousands of families struggling to make ends meet.
With a health and wellbeing mission at our core, an enduring ethos to make food that is nourishing, affordable and accessible for all Australians and the belief that every kid deserves a good start, Sanitarium has supported efforts to combat food and nutrition insecurity in Australia for almost two decades.
In fact, Sanitarium, with support from our supply chain partners, has donated more than 410 tonnes of product as part of Foodbank's innovative Key Staples program since 2010. In the same period another 40 tonnes has been donated to Foodbank-supported breakfast clubs and other initiatives. Acting as the food relief sector’s pantry, Foodbank then distributes donated product to some 2,500 charities, community groups and schools delivering frontline support to 644,000 vulnerable people every month throughout Australia – a third of them children.
In addition, since 2001 we have worked in partnership with the Australian Red Cross to help deliver its Good Start Breakfast Club™ program, providing healthy breakfasts and nutrition skills to thousands of school-age children in areas of greatest need.
"Food insecurity is a critical and growing issue for many Australians, with too many families living hand-to-mouth or not knowing where their next meal will come from. This is an issue that demands a response, which is why we were so keen to become a partner of Foodbank’s Food Fight campaign," says Julie Praestiin, Corporate Communications Manager, Sanitarium Health & Wellbeing.
"At Sanitarium, we believe in the potential of every Australian to be happy and healthy. Creating truly nourishing food and caring for the community is in our DNA and for 117 years we’ve been committed to the same mission. If this donation can help thousands of Australians families have a better start to their day, then we’re on the right track."
Help fight hunger in Australia this August!
For more information on how to #JoinFoodFight including event dates and locations throughout Australia visit www.foodbank.org.au